8 Ways to Improve Your Google Ranking
Finding ways to improve your Google ranking is essential for modern businesses to excel in the competitive markets today. However, there are common mistakes frequented by new or inexperienced bloggers. When these are corrected properly with the right attributes, the Google juice is going to flow.
The following ways are the easiest and least complicated SEO tactics a blogger or online business can use to boost their Google ranking.
1) Blog Title
The blog title is a very essential component to a website or home page which should appear in the header as a H1 header. Keywords should be included in the title without exceeding 60 characters to gain the attention of Google and the major search engines. The site would be indexed for a higher page ranking, especially if the target niche audiences are identified.
Using the H1 Header with chosen keywords for the post title will tell Google exactly what your post is about. Google doesn’t like to guess about what information is contained in the post when it is searching for an answer.
The H1 Header is used only once throughout the post, only at the beginning. This is the post title.
The post title should not be a sales pitch that would turn potential business leads off. Although it is the baseline message of the brand or products, the H1 header should inspire its readers with a useful offering as a potential solution to the identified problem.
3) H2 Header
Good blog post sub-headings should include H2 headers with the target niche audience in mind. However, the use of keywords will enhance the search process by Google.
Break up your posts with sub-headings where it makes sense. To improve your Google ranking you need people to visit and read your posts. Therefore, the posts should be easy for the visitor to read.
Breaking up your posts with sub-headings is like forming a list of topics. Visitors and Google will appreciate the layout.
Use relevant keywords in the H2 Headers where it would make sense to.
4) Improve Your Google Ranking with a Meta Description
A Meta description is a summary of the website’s purpose or what it offers web visitors. There should not be more than 160 characters with the use of short-tail, long-tail and anchor text keywords in their proper places. The identification of a target audience would help reduce visitor bounce rate.
5) Removing Meta Keywords
It is surprising that Google does not seem to be accepting Meta keywords. Their presence seems to cause a drop in the web page ranking by Google.
Webmasters and business owners may need to remove Meta keywords. Their site pages and contents need to be on the good side of Google for higher page rankings.
When the top search engines like Google change their indexing and site evaluation conditions or algorithms, business owners and webmasters must be quick to adjust to stay in their favor.
6) Image “Alt” Attribute
Another common SEO mistake is with the use of images. These need to have the “Alt” attribute present, which refers to the best image descriptive phrase included. It is necessary to include the “Alt” attribute on all available images.
It may be a bit more complicated with banners as some editing may be required of the image HTML code. The HTML image is just codes on the banner to be copied into the text widget.
Another point to consider when using images is their size. Images should be optimized so they do not slow down the loading speed of a page. According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 79% of web shoppers who have trouble with web site performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.
As these numbers suggest, a slow site could have detrimental effects on an online business.
7) Having a Optimized Theme and Favicon
The presence of a favicon to the blog is likely to improve your Google ranking by at least 15%.
This is a very easy optimization to add to your blog or website. However, some themes may not allow favicons to be included; hence, the theme must be changed to have the favicon option available.
There are thousands of themes to choose from with many that are SEO optimized. I recommend finding one at MyThemeShop. They have many high quality themes optimized for SEO and are mobile responsive.
Your theme needs to be mobile responsive. It is another factor that Google looks for.
8) Domain Authority and Page Authority
Domain Authority and Page Authority are clearly beneficial to boost Google SEO scores. These two attributes could be combined for greater effectiveness, although many webmasters may find the task challenging.
Among other factors, these three things have a great influence on Domain authority:
- Linking Root Domains – This is the number of unique backlinks your website has earned.
- Quality Content – Content is one of the main factors on which a website’s search engine ranking is based on, so it should come as no surprise that the quality of your website’s content is a factor in determining its domain authority.
Another way content could improve your Google ranking and Domain Authority would be by increasing the word count to at least 1000-2000 words in your pages or posts. However, the quality of the article needs to be good.
- Social Signals – Google uses social signals as one of the main factors in identifying good quality content. For example, it’s safe to assume that a piece of content that is shared, liked and commented on hundreds of times must be of some quality.
It is also possible to boost the Domain and Page Authority features through securing legitimate comments and being extra cautious on spam comments. The latter refers to faceless profiles where a “Comment” has a generated email address or website URL that would activate the Page Error 404.
Page Authority can improve your Google ranking and may be determined by:
- Social signals, such as the number of Google+1’s, Facebook Likes, Twitter Retweets or LinkedIn Shares a page has received.
- The number of root domains linking to the page.
- How many root domains linking to the page using partial match anchor text.
- The number of subdomains that link to the page.
- Quality websites linking to the page.
- External links a page has.
If you want to improve your Google ranking it is important to practice good SEO. There are thousands of other websites trying to get Google’s attention so you need to stand out.
Writing good and relevant content is a great start. Make it interesting and helpful to promote social sharing among visitors to your website. Remember social sharing is a key factor in Google’s eyes. If people are sharing then it must be good and you will be rewarded. Moreover, the business owner or affiliate could be recognized as a Professional or Expert in the industry or market which could boost sales and branding. More web visitors could be drawn to the website with the interesting posts and pages.
Using the H1 and H2 headings in titles and sub-headings along with keywords will ensure topic of the content is obvious to visitors and Google.
Take the time to write a good Meta description and include keywords.
Ensure ‘Alt’ attribute is filled out in the images you use.
Image and theme optimization will improve page load speeds which is important. Visitors will bounce from your site if it loads too slow. Also, having a theme that is mobile responsive will help those surfing on their phone.
With a SEO plan that is well executed your Domain and Page Authority will increase. Google will recognize your efforts with your content and on page SEO.
This is not meant to be a definitive guide on SEO as there are many more areas of SEO that can boost rankings. However, these few adjustments to your website content will improve your Google ranking and start your quest for page 1 of Google.
While honing your SEO skills you can experiment with more techniques but ensure you consider Google’s likes and dislikes. Google doesn’t like spam and obvious attempts to fool the search engine giant. Use your keywords in important areas and sprinkle throughout content without spamming.
Write your content focusing on your visitor so they enjoy it and will share with others. Provide some value for your targeted audience so they will return and read more from your site.
If you followed the post on Starting a WordPress Blog this guide will get you started with the next phase, creating your content.
I hope you learned something and put into practice some of the methods discussed.
Please leave a comment and share with anyone that would be interested.