Internet Marketing Trends
Businesses are constantly researching potential internet marketing trends and solutions that could prove helpful in their quest for success and bigger bottom lines. This requires identifying the marketing trends happening this year to seize any upcoming opportunity that would put their brand or business ahead of the competition.
With the constant advancement of digital technologies, it is not difficult for a business to identify what marketing steps should be taken to stay ahead. Being alert to the changing market trends and consumer demands would enable business owners and marketers to take on the right marketing strategies and campaigns for the best of business outcomes.
The development of mobile technology is paving the way for smart businesses to position themselves ahead of the rest. Smartphones and tablets are quickly pushing laptops and desktops out of the picture with 95% consumers using the them for online searches.
Tablets and mobile phones have become extremely popular as Internet search devices in the last 3 years. Moreover, Google is also quick to notice the change in consumer demands and choices in their preferred online search devices. With more mobile friendly features, Google provides a better online user experience.
This requires businesses to consider modifying their sites to be mobile friendly or mobile responsive to attract more traffic.
Businesses need to consider a serious investment in the optimization of their website to ensure a better online mobile experience. The apps must be user friendly by achieving mobile responsiveness. More consumers would be getting on the web via their mobile phones and tablets instead of laptops and desktops.
2018 is set to change the way online marketing and sales happen. Brands must be ready to be found by being at the right place and at the right time to provide the right useful information.
A new era, with advanced digital technologies, is changing online marketing as we know it.
Pop-up ads and advertisements are some of the online marketing tools used by many businesses to make their brands and companies known on the Internet.
However, the frequency and placements of these ads may prove annoying to many web users. There is an over-selling or pushing of these ads, which turn web users off on the brand and offers.
Businesses could enhance their online ads by making them more personalized and natural. This would generate an approach which is more acceptable to web users. Engaging customers creatively in a personal approach is more impactful as web consumers could identify or relate to the marketer. People are more likely to buy from people, especially if they know or trust them.
Building a strong customer relationship opens more doors of business opportunities.
Marketers and business owners must seize the opportunity to build trust and confidence. Marketers need to connect with the customer and identify their needs and preferences. A more genuine and interactive marketing approach is likely to be more successful in the future.
Say “Hey Google”
Text-based searches may drop as voice technology encourages voice searches on the Internet. This is clearly noted with advancing voice technology. Developments such as “Siri”, Amazon Alexa and Google Home are quickly changing online searches.
The requirements of search engines on relevant keywords in SEO-based searches prove challenging and daunting to many businesses in keyword selections. Long-tail keywords are becoming more necessary for effective online queries.
With voice, online searches are made simpler, even with long-tail keywords. More and more web users are active mobile users who use voice technologies when searching online. Businesses that do not consider voice searches may lose out over time to competitors.
One of the biggest internet marketing trends is artificial intelligence (AI), where sophisticated digital technologies are providing solutions to ease consumer problems and issues.
AI is used to collate market data and customer behavior to predict changing and emerging trends and demands.
A business that uses AI in its marketing will have greater success in their marketing campaigns. AI is very powerful in showcasing product ads in various marketing sites and platforms that could reach beyond the normal resources of a business. More unexpected consumer groups could be targeted as more sites are browsed.
Voice technology is part and parcel of AI which allows voice searches via mobile phones and mobile devices. This online search method is becoming more popular today as most web users prefer mobile based searches.
AI is likely to influence digital marketing more as technology progresses. These AI machines are designed to analyze behavior patterns to gauge content interaction accurately. This ability offers better statistics and input for businesses to consider in their marketing efforts.
Seeing is Believing
Another dynamic digital marketing trend emerging is the use of visual media. It is known that website visitors would prefer to watch a video over reading text-based articles. As digital technology improves the experience for social media, networks such as Facebook encourage live streaming.
More and more web users prefer live videos to be updated on events and the latest news. They want to be notified on what is happening with the brand or business. Smart business owners and marketers could set their business apart and be more competitive in the marketplace with live videos. This is very effective in drawing more traffic to the site with more potential business leads.
Businesses need to adopt trending marketing practices to avoid falling behind in the digital rat race. There are various ways of dynamic digital marketing which could bring great success and benefits however, the business needs to be looking forward.
Michael Tasner, CEO @ No Joke Marketing, a Dad, Former CMO of Guerrilla Marketing and bestselling author writes more on Digital Marketing Trends in his post on Forbes.com. You can read it here.
With regards to internet marketing trends and changing technology, I believe the saying “if you’re not moving ahead, then you are falling behind!”
Change is hard sometimes but is required to stay relevant and profitable.