Basic SEO Keyword Placement to Improve Ranking

Basic SEO Keyword Placement to Improve Ranking

keyword placement and research.

Keywords

Every website is an essential tool for good business operations today. This is a proven marketing fact that business owners and marketers need to use best search engine optimization practices. Effective keyword placement helps their message be seen and produces profitable marketing campaigns. A good understanding of SEO in online marketing will attract new customers because of improved visibility in the search engines.

Before placing the keywords in their appropriate areas in your web pages and sites they need to be researched and decided upon. Keyword research is an important tool that every business and marketer needs to be effective in their marketing. Keyword research deserves more attention as it should be the basis of content creation. It will be thoroughly discussed in another article.

Keyword Placement

Keywords are important in the generation of web traffic to the website. When the right keywords are found and properly placed in the article or pages, improved rankings and new customers will result. Along with having great content, a website needs effective and relevant keywords.

All blogs, publishing, comments, and solo ads are used with relevant keywords to attract preferred web visitors who are potential business leads. Proper keyword placement will increase the SERP listing of the blog, articles, e-books and videos by search engines.

With the correct audience targeted, these keywords act to draw their attention towards the brand and site. Attracting web traffic is a necessity if the business expects to profit from online sales.

Site Maps

Keyword placement and sitemaps.

Sitemap for AffiliateThread

This is what the Sitemap looks like for affiliatethread.com. There is a map for Posts and one for Pages.

A common SEO mistake by business owners and marketers is the omission of a site map to Google.

A site map is important in online marketing efforts as it reveals keywords or keyword phrases that would have the blog or page indexed accordingly by search engines.

It is easy to submit a site map using plugins such as “Yoast SEO“, “All in One SEO” or “Google XML Sitemaps”. These WordPress plugins are free and easy to install. Again, sitemaps are necessary in order to be indexed by the search engines and get ranked. If your site’s posts and pages do not get indexed you will not be seen by people searching the internet. Therefore, no rankings, no customers and no sales.

The mentioned plugins will create the sitemap for submission to Google. In Google Search Console you will submit the sitemap for indexing. It’s always a good idea to test the map first before submission as you can fix problems that will prevent indexing.

Taking these steps ensures Google sees your content and the site is ranked.

This is what the Posts sitemap looks like when expanded.

Posts sitemap and keyword placement.

Posts sitemap for affiliatethread.com

Ranking Difference

The rankings can be improved on blog sites and online promo videos with the right keywords and categorization. Top search engines such as Google and Bing take note of keywords and their placement. Keywords in the title or H1 Header as well as Post Title or H2 Header are used to evaluate and rank the site.

The rankings could be boosted with the use of widget titles or H3 Headers noting the best first 160 characters in the content body. This positioning of keywords in these locations would increase rankings for more web traffic and sales conversions.

It is a challenge for business owners and marketers to manipulate search phrases as part of the preferred description. Spamming search phrases will hurt the site’s rankings. The search phrase should be displayed 2 – 3 times to enjoy a better ranking.

The best results with keyword placement come from the use of long-tail and short-tail keywords. These should be included in search phrases sections that capture the attention of search engines quickly. This clearly lets search engines know what topics of the content are.

Meta Descriptions

Keyword placement meta description

Keyword placement meta description

The description component in any search ranking is highly influential with the proper use of Meta Descriptions for sites and blogs. The site title is usually situated at the top in Blue while the URL is placed directly beneath it in Green. The influential Description Text is right next to it in Black. There may also be certain keywords in bold that are present in the Meta Description; these are the primary keywords which the site would be ranked.

Every business with its business owner would have different keywords and search phrases for the search engines to index the blog or site. The choice depends on the chosen niche in marketing the brand or business. The tip is to target keywords or search phrases that offer a high search volume with a low to medium competition.

SEO Dynamics

The deployment of Search Engine Optimization (SEO) is very important to businesses today. The actual ranking may improve rather quickly using good keyword placement, although it may require time for the results to come through.

There may be times that the blog or post title could be changed in the Meta Description; this must be updated on the Sitemap located in the Google Search Console to ensure the right indexing of site by the search engine. Any change to keywords and phrases must be updated on the site map which is affected.

Good SEO merely provides search engines the relevant information on the blog, article or video that promotes the brand or business. The basics are simple, but importantly crucial to get good rankings. Hence, keyword and search phrases that are properly placed create growth for the business.

Post Title Tip

Good SEO keyword placement should avoid words such as “and” or “at” in the post title. These are not SEO friendly. This will bring down the SEO score to impact the page ranking.

Good keywords should be in relevant places that will draw the attention of search engines and create higher rankings in the SERP listing. Business owners and marketers should bear in mind that the description section is the first place a visitor will read. Therefore, a good first impression must be made for the brand or business.

Conclusion

A good understanding of SEO and keyword placement would position the brand and business with top search engines for higher rankings to draw more web traffic to the blog or website. For more on Easy SEO practices that will improve search engine visibility refer to the post: 8 Ways To Improve Your Google Ranking.

Leave your comments below. I’d love to hear your thoughts on SEO and how you optimize for maximum effectiveness.

Comments 5

  1. seo
    • Daryl